Has likability become a deal breaker for SaaS products?

I've committed to raising $3,000 as a St. Jude Hero to support St. Jude's lifesaving mission of finding cures and saving children. It costs $1.8 million a day to operate St. Jude. 70% of the funds come from the public, so that means your donation, no matter what the size, will help. Families never receive a bill from St. Jude for treatment, travel, housing or food—because all a family should worry about is helping their child live.